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5 Best Shopping Spots in Seoul - From Dongdaemun to Gangnam

🛍️ Top 5 Shopping Spots in Seoul Seoul is full of shopping destinations, but sometimes when you actually want to go shopping, you might find yourself wondering, “Where should I go?” I often feel the same way! So today, I’ll share five of my favorite shopping places in Seoul. I’ll divide them into northern and southern Seoul areas for easier planning. <In Northern Seoul> 1. Hyundai City Outlet in Dongdaemun This is one of my go-to shopping malls. It’s like a department store, but as an outlet, prices are lower than retail. You can find a wide range of brands—from trendy Korean labels to luxury designer ones. The selection covers everything from cute, youthful styles to elegant brands for more mature shoppers. I usually browse from the B1 floor up to the 3rd floor. Since it’s an outlet that carries brand items, you won’t find super cheap pieces here, but you can get great quality items at good sale prices. The designs are often unique and the quality is reliable. I also like shopp...

Where Fashion Meets Craft: Key Sook Geum Exhibition at the Seoul Museum of Craft Art

If you’re interested in fashion and craftsmanship, don’t miss this exhibition! Even better, admission is free, yet you can enjoy an exhibition of truly high quality.

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Near Seoul’s hanok villages, you’ll find the Seoul Museum of Craft Art. Alongside its permanent exhibitions on Korean crafts, the museum hosts rotating special exhibitions. Until March 15, a special exhibition featuring the works of fashion designer Key Sook Geum, where fashion and craft come together, is on view.

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From the moment you step into the lobby, you’re greeted by Key Sook Geum’s creations. Beaded forms shimmer beautifully, catching the light in a way that makes it hard to look away. The way the pieces sparkle and glow depending on the light is simply mesmerizing.

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seoul-art-exhibition-trip-keysook

In the main exhibition hall, a white beaded dress immediately draws your attention. Each bead is carefully woven together, yet the overall form feels completely natural. The dress evokes a magical, Frozen-like atmosphere that inspires instant admiration.

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Beyond that, you’ll see beaded dresses in a variety of shapes and colors. It’s hard to imagine whether such dresses could actually be worn, but through video footage, you learn that a special dress was once created for an Olympic flag bearer. 

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In an interview, the designer explained that she wanted to express wind and light through the gentle movement and sparkle of the beads.

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In another gallery, you can see garments inspired by traditional Korean clothing. Watching how wire twists and beads come together to form these outfits is fascinating from start to finish.

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seoul-art-exhibition-craftart


The artist’s drawings left a particularly strong impression. Seeing such detailed sketches made it clear that meticulous planning must come first for such refined works to emerge. It really makes you realize—nothing comes easily. 

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The artist herself mentioned that while twisting wire and threading beads, she often wondered why she was doing this at all. But once again, meaningful work never happens without effort.

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These garments, designed using unique methods and unconventional materials, leave a lasting impression. The exhibition runs until March 15, so I highly recommend stopping by if you have the chance.

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[Exhibition Information]
  • Location: Seoul Museum of Craft Art (5-minute walk from Exit 1 of Anguk Station)
  • Exhibition Title: KEYSOOK GEUM RETROSPECTIVE EXHIBITION
  • Dates: Until March 15, 2026
In addition to this exhibition, the Seoul Museum of Craft Art also showcases a wide range of traditional Korean ceramics, furniture, crafts, embroidery, and more. Even though admission is free, the quality of the exhibits is exceptional—definitely worth a visit.

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